Investment and Forecast Report on China Tea Beverage Market , 2010-2015

CHAPTER 1 ANALYSIS ON DEVELOPMENT OF SOFT DRINK INDUSTRY
　　1.1　Analysis on development of soft drink market of China
　　　　1.1.1　Analysis on development characteristics of soft drink industry in 2006
　　　　1.1.2　Analysis on China’s soft drink industry and its market demand
　　　　1.1.3　Analysis on the cost and price of China’s soft drink industry
　　　　1.1.4　Analysis on capital operation situation and trend of soft drink industry
　　1.2　Analysis on statistic data of soft drink industry of China
　　　　1.2.1　Data analysis of soft drink manufacture enterprises of China during 2005 – February 2007.
　　　　1.2.2　Data analysis of all enterprises with different ownership systems in soft drink manufacture industry of China during 2006 – February 2007
　　　　1.2.3　Data analysis of soft drink manufacture enterprises of China during 2006 – February 2007
　　1.3　Analysis on trend and expectation of soft drink industry
　　　　1.3.1　Analysis on development trend of global beverage industry
　　　　1.3.2　Analysis on development predominance and space of China’s soft drink industry
　　　　1.3.3　Analysis on development trend of soft drink industry of China
CHAPTER 2 ANALYSIS ON DEVELOPMENT OF CHINA’S TEA BEVERAGE INDUSTRY
　　2.1　Summary of development of tea beverage industry
　　　　2.1.1　Concept of tea beverage and classification
　　　　2.1.2　Summary of development of tea beverage industry
　　　　2.1.3　Analysis on characteristics of tea beverage industry
　　　　2.1.4　Analysis on macro-factors of driving industry development
　　2.2　Market structure and demand analysis of tea beverages
　　　　2.2.1　Analysis on customer’s demand of tea beverages
　　　　2.2.2　Product structure analysis of tea beverages
　　　　2.2.3　Market structure of tea beverages
　　　　2.2.4　Analysis on capacity of tea beverage market
　　2.3　Analysis on development of tea beverage market during 2004-2007
　　　　2.3.1　Functionality stood out in the tea beverage market of 2005
　　　　2.3.2　New products came out one by one in the tea beverage market of 2006
　　　　2.3.3　Analysis on the approaches that tea beverages break through tea market bottleneck in 2007
　　2.4　Analysis on existing problems of tea beverage market
　　　　2.4.1　Analysis on existing problems of tea beverage industry of China
　　　　2.4.2　Tea beverage quality is not good
　　　　2.4.3　Reason analysis on quality problem of tea beverage products
CHAPTER 3 ANALYSIS ON DEVELOPMENT OF CHINA’S COOL TEA MARKET
　　3.1　Summary of situation of cool tea market
　　　　3.1.1　Summary of product characteristics of cool tea and its development
　　　　3.1.2　Capital enters to obtain market share of cool tea
　　　　3.1.3　Analysis on current development situation of cool tea industry
　　　　3.1.4　Analysis on development of cool tea beverages in Guangdong
　　3.2　Analysis on the existing and coming enterprises in cool tea market
　　　　3.2.1　Summary of development of Wang Lao Ji Cool Tea
　　　　3.2.2　Operation analysis of Huang Zhen Long Cool Tea Brand
　　　　3.2.3　“Bao Qing Tang” wants to be the second brand of cool tea
　　　　3.2.4　Pan Gao Shou decisively enters cool tea market
　　　　3.2.5　Coca Cola and Pepsi are ready to do something for cool tea market
　　3.3　Analysis on existing problems of cool tea market
　　　　3.3.1　Different level in cool tea market of Guangdong
　　　　3.3.2　Risk analysis on pharmaceutical enterprises entering cool tea market
　　　　3.3.3　Development obstruction of cool tea beverage industry and countermeasure analysis
CHAPTER 4 ANALYSIS ON COMPETITION IN TEA BEVERAGE INDUSTRY
　　4.1　Analysis on competition structure of tea beverage industry
　　　　4.1.1　Analysis on market share of brands in the global tea beverage market
　　　　4.1.2　Brief introduction of leading tea beverage enterprises of China
　　　　4.1.3　Sales ratio of tea beverage enterprises and their products
　　4.2　Details of Market Rivals
　　　　4.2.1　Market Forerunner: Xurisheng
　　　　4.2.2　Market Leaders: Master Kong and Uni-President:
　　　　4.2.3　Market Challenger: Coca Cola
　　　　4.2.4　Other Market Followers
　　4.3　Analysis of Current Competition Situation
　　　　4.3.1　Brand Competition and Cooperation in Tea Beverage Market
　　　　4.3.2　Analysis of Competition Situation for Tea Beverages
　　　　4.3.3　Competition in Tea Beverage Market Will be Upgraded in 2007
　　4.4　Analysis of Competition Situation in Regional Market
　　　　4.4.1　Numerous Tea Beverage Brands in Beijing
　　　　4.4.2　Shanghai’s Tea Beverage Market is in Hard-fought War
　　　　4.4.3　Analysis of Competition for Tea Beverage in Amoy
　　4.5　Analysis of Marketing Measures During Competitions in Tea Beverage Market
　　　　4.5.1　Analysis of Differentiation Strategies for Competitions of Tea Beverage Brands
　　　　4.5.2　Analysis of “Three-Precedence” Sale Strategy for Tea Beverage
CHAPTER 5 ANALYSIS OF DEVELOPMENT OF TEA BEVERAGE TECHNOLOGY, MARKETING AND SUBSTITUTE PRODUCTS
　　5.1　Factors Affecting Tea Beverage Quality and Production Process Flow
　　　　5.1.1　Factors Affecting Tea Beverage Quality
　　　　5.1.2　Outlines of Production Technology for Tea Beverage
　　　　5.1.3　Production Mode of Tea Beverage
　　　　5.1.4　Production Process Flows for A Great Variety of Tea Beverages
　　5.2　Analysis of Marketing Cases of Major Enterprises
　　　　5.2.1　Analysis of the development of Xurisheng
　　　　5.2.2　Analysis of the marketing strategy of Master Kong
　　　　5.2.3　Analysis of the marketing strategy of Uni-President tea beverages
　　　　5.2.4　Analysis of the marketing of Jianlibao tea beverages
　　5.3　Analysis of the Market of Replacement Products of Tea Beverages
　　　　5.3.1　The dominant status of carbonated beverages are threatened
　　　　5.3.2　Analysis the developing direction and hot point of fruit juice industry
　　　　5.3.3　Analysis of the development of Chinese milk beverage market
CHAPTER 6 ANALYSIS OF ENTERPRISES IN TEA BEVERAGE INDUSTRY
　　6.1　Coca-Cola
　　　　6.1.1　Brief of Coca-Cola
　　　　6.1.2　Coca-Cola presented “Absolute Ice” tea beverage
　　　　6.1.3　Coca-cola Presented Another New Product
　　　　6.1.4　Analysis of Q4 profit of Coca-Cola, 2005
　　　　6.1.5　Analysis of Q4 profit of Coca-Cola, 2006
　　6.2　Pepsico
　　　　6.2.1　Brief of Pepsico, Inc
　　　　6.2.2　Pepsico plans to gain the tea beverage market with Unilever
　　　　6.2.3　Analysis of Q4 profit of Pepsico, 2005
　　6.3　Shenzhen Shenbao Industrial Co., Ltd.
　　　　6.3.1　Brief
　　　　6.3.2　Analysis of the operation of Shenbao in Jan. to Dec. 2005
　　　　6.3.3　Analysis of the operation of Shenzhen Shenbao in Jan. to Dec. 2006
　　　　6.3.4　Analysis of the operation of Shenzhen Shenbao Industrial in Jan to Mar, 2007
　　　　6.3.5　Shenzhen Shenbao makes efforts to become the no.1 raw material brand for tea beverages
　　6.4　Guangzhou Pharmaceutical Co., Ltd.
　　　　6.4.1　Company Profile
　　　　6.4.2　Analysis of the operation of Guangzhou Pharmaceutical in Jan. to Dec. 2005
　　　　6.4.3　Analysis of the operation of Guangzhou Pharmaceutical in Jan. to Dec. 2006
　　　　6.4.4　Analysis of the operation of Guangzhou Pharmaceutical in Jan to Mar, 2007
CHAPTER 7 ANALYSIS OF THE PROSPECTS AND INVESTMENT OF TEA BEVERAGE MARKET
　　7.1　Analysis of the Investment Opportunity in Tea Beverage Industry
　　　　7.1.1　Analysis of the market opportunity for tea beverage
　　　　7.1.2　Tea beverage manufacturers are facing excellent opportunities
　　7.2　Forecast of the Prospects of Tea Beverage Industry
　　　　7.2.1　Huge prospects of tea beverage industry
　　　　7.2.2　Analysis of the prospects of non-sugar tea beverage market
　　　　7.2.3　Forecast of the development trend of pure tea beverage
　　　　7.2.4　Broad prospects for the development of Chinese herb health care tea

Table 1 Data of the whole enterprises of China engaged in soft drink manufacture during January – December 2005
Table 2 Data of all soft drink manufacture enterprises in China during January – December 2006
Table 3 Data of all soft drink manufacture enterprises of China during January – February 2007
Table 4 Data of all state-owned enterprises in soft drink manufacture industry during January – December 2006
Table 5 Data of all collective-owned enterprises in soft drink manufacture industry during January – December 2006
Table 6 Data of all cooperative equity companies in soft drink manufacture industry during January – December 2006
Table 7 Data of all corporate enterprises in soft drink manufacture industry during January – December 2006
Table 8 Data of all private enterprises in soft drink manufacture industry during January – December 2006
Table 9 Data of all foreign-funded enterprises and enterprises with investment from Hong Kong, Macao and Taiwan in soft drink manufacture industry during January – December 2006
Table 10 Data of all enterprises with other ownership systems in soft drink manufacture industry during January – December 2006
Fig. 11 Comparison of gross output value of enterprises with different ownership systems during January – December 2006
Fig. 12 Comparison of sales income of enterprises with different ownership systems during January – December 2006
Fig. 13 Comparison of total assets of enterprises with different ownership systems during January – December 2006
Fig. 14 Comparison of total profit of enterprises with different ownership systems during January – December 2006
Fig. 15 Comparison on increase rate of gross output value of enterprises with different ownership system during January – December 2006
Fig. 16 Comparison of accumulative sales income of enterprises with different ownership systems during January – December 2006
Fig. 17 Comparison on increase rate of total profit of enterprises with different ownership systems during January – December 2006
Fig. 18 Comparison on production and sales rate of enterprises with different ownership systems during January – December 2006
Fig. 19 Comparison on turnover times of current assets of enterprises with different ownership systems during January – December 2006
Fig. 20 Sales rate per capita of enterprises with different ownership systems during January to December 2006
Fig. 21 Comparison on loss ratio of enterprises with different ownership systems during January – December 2006
Fig. 22 Comparison on sales profit rate of enterprises with different ownership systems during January – December 2006
Fig. 23 Comparison on rate of pre -tax profit to capital of enterprises with different ownership systems during January – December 2006
Table 24 Data of all state-owned enterprises of soft drink manufacture during January – February 2007
Table 25 Data of all collective-owned enterprises of soft drink manufacture during January – February 2007
Table 26 Data of all cooperative equity enterprises of soft drink manufacture during January – February 2007
Table 27 Data of all corporate enterprises of soft drink manufacture during January – February 2007
Table 28 Data of all private enterprises of soft drink manufacture during January – February 2007
Table 29 Data of all foreign enterprises and enterprises with investment from Hong Kong, Macao and Taiwan engaged in soft drink manufacture during January – February 2007
Table 30 Data of all enterprises with other ownership systems in soft drink manufacture during January – February 2007
Fig. 31 Comparison on accumulative gross output value of enterprises with different ownership systems during January – February 2007
Fig. 32 Comparison on accumulative sales income of enterprises with different ownership systems during January – February 2007
Fig. 33 Comparison on accumulative total assets of enterprises with different ownership systems during January – February 2007
Fig. 34 Comparison on total profit of enterprises with different ownership systems during January – February 2007
Fig. 35 Comparison on increase of accumulative gross output value of enterprises with different ownership systems during January – February 2007
Fig. 36 Comparison on increase of accumulative sales incomes of enterprises with different ownership systems during January – February 2007
Fig. 37 Comparison on increase of accumulative total profit of enterprises with different ownership systems during January – February 2007
Fig. 38 Comparison on production and sales rate of enterprises with different ownership systems during January – February 2007
Fig. 39 Comparison on turnover times of current assets of enterprises with different ownership systems during January – February 2007
Fig. 40 Comparison on sales rate per capita of enterprises with different ownership systems during January – February 2007
Fig. 41 Comparison on loss ratio of enterprises with different ownership systems during January – February 2007
Fig. 42 Comparison on sales profit rate of enterprises with different ownership systems during January – February 2007
Fig. 43 Comparison on rate of pre -tax profit to capital of enterprises with different ownership systems during January – February 2007
Table 44 Data of all large-scale soft drink manufacture enterprises of China during January – February 2006
Table 45 Data of all medium-scale soft drink manufacture enterprises of China during January – February 2006
Table 46 Data of all small-scale soft drink manufacture enterprises of China during January – February 2006
Fig. 47 Comparison on accumulative gross output value of enterprises with different scales during January – December 2006
Table 48 Comparison on accumulative sales incomes of enterprises with different scales during January – February 2006
Table 49 Comparison on accumulative total profit of enterprises with different scales during January – December 2006
Table 50 Average number of accumulative employees of enterprises with different scales during January – December 2006
Table 51 Comparison on increase of accumulative gross output value of enterprises with different scales during January – December 2006
Table 52 Comparison on accumulative sales incomes of enterprises with different scales during January – December 2006
Table 53 Comparison on accumulative total profit of enterprises with different scales during January – December 2006
Table 54 Comparison on increase of average balance of accumulative fixed assets net value of enterprises with different scales during January – December 2006 than previous year
Table 55 Comparison on loss ratio of enterprises with different scales during January – December 2006
Table 56 Comparison on sales profit rate of enterprises with different scales during January – December 2006
Table 57 Comparison on rate of pre -tax profit to capital of enterprises with different scales during January – December 2006
Table 58 Data of all large-scale soft drink manufacture enterprises of China during January – February 2007
Table 59 Data of all medium-scale soft drink manufacture enterprises of China during January – February 2007
Table 60 Data of all small-scale soft drink manufacture enterprises of China during January – February 2007
Table 61 Comparison on accumulative gross output value of enterprises with different scales during January – February 2007
Table 62 Comparison on accumulative sales income of enterprises with different scales during January – February 2007
Table 63 Comparison on accumulative total profit of enterprises with different scales during January – February 2007
Table 64 Average number of all employees of enterprises with different scales during January – February 2007
Table 65 Comparison on increase of accumulative gross output value of enterprises with different scales during January – February 2007
Table 66 Comparison on sales income increase of enterprises with different scales during January – February 2007
Table 67 Comparison on accumulative total profit of enterprises with different scales during January – February 2007
Table 68 Comparison on average balance increase of accumulative fixed assets net value of enterprises with different scales during January – February 2007 against the previous year
Fig. 69 Comparison on loss ratio of enterprises with different scales during January – February 2007
Fig. 70 Comparison on sales profit rate of enterprises with different scales during January – February 2007
Fig. 71 Comparison on rate of pre-tax profit to capital of enterprises with different scales during January – February 2007
Table 72 Sales volume and sales amount of tea beverages in 2001-2005
Table 73 Regional ranking of tea beverage brands in 2004
Table 74 market structure of tea beverage
Table 75 The sales volume and sales amount of tea beverage during 2001-2005
Table 76 First five brands in global tea beverage market
Table 77 Market share of tea beverage enterprise during 2000 - 2004
Table 78 market share of tea beverage brands during 2001-2004
Table 79 New products of tea beverages in 2005
Table 80 Main Profit Indicators of Shenzhen Shenbao in Jan. to Dec. 2005
Table 81 Items and Amounts Relating to Extraordinary Gains and Losses of Shenzhen Shenbao in Jan. to Dec. 2005
Table 82 Main Accounting Data and Financial Indicators of Shenzhen Shenbao, 2003~2005
Table 83 Yield Return of Shenzhen Shenbao in Jan. to Dec. 2005
Table 84 Sub Industries and Products of Main Businesses of Shenzhen Shenbao in Jan. to Dec. 2005
Table 85 Main Profit Indicators of Shenzhen Shenbao in Jan. to Dec. 2006
Table 86 Items and Amounts Relating to Extraordinary Gains and Losses of Shenzhen Shenbao in Jan. to Dec. 2006
Table 87 Main Accounting Data and Financial Indicators of Shenzhen Shenbao, 2004~2006
Table 88 Yield Return of Shenzhen Shenbao in Jan. to Dec. 2006
Table 89 Sub Industries and Products of Main Businesses of Shenzhen Shenbao in Jan. to Dec. 2006
Table 90 Sub areas of Main Businesses of Shenzhen Shenbao in Jan. to Dec. 2006
Table 91 Main Accounting Data and Financial Indicators of Shenzhen Shenbao Industrial in Jan. to Mar. 2007
Table 92 Earnings Per Share and Net Asset Yield of Shenzhen Shenbao Industrial in Jan. to Mar. 2007
Table 93 Extraordinary Gains and Losses Items of Shenzhen Shenbao Industrial in Jan. to Mar. 2007
Table 94 Profit Structure of Shenzhen Shenbao Industrial in Jan. to Mar. 2007
Table 95 Main Accounting Data of Guangzhou Pharmaceutical Group in Jan. to Dec. 2005
Table 96 Items and Amounts Relating to Extraordinary Gains and Losses of Guangzhou Pharmaceutical Group in Jan. to Dec. 2005
Table 97 Main Accounting Data and Financial Indicators of Guangzhou Pharmaceutical Group in Jan. to Dec. 2005
Table 98 Comparison Net Asset Yield with Earnings Per Share of Guangzhou Pharmaceutical in Jan. to Dec. 2005
Table 99 Turnover of Main Businesses and Main Business Profit of Guangzhou Pharmaceutical in Jan. to Dec. 2005
Table 100 Regional Sales of Manufacturing and Trading Businesses of Guangzhou Pharmaceutical Group in Jan. to Dec. 2005
Table 101 Main Species and Sales of Manufacturing Businesses of Guangzhou Pharmaceutical Group in Jan. to Dec. 2005
Table 102 Main Accounting and Business Data of Guangzhou Pharmaceutical in Jan. to Dec. 2006
Table 103 Items and Amounts Relating to Extraordinary Gains and Losses of Guangzhou Pharmaceutical Group in Jan. to Dec. 2006
Table 104 Main Accounting Data and Financial Indicators of Guangzhou Pharmaceutical in Jan. to Dec. 2006
Table 105 Net Asset Yield and Earnings Per Share of Guangzhou Pharmaceutical in Jan. to Dec. 2006
Table 106 Overall and Main Businesses Operation of Guangzhou Pharmaceutical in Jan. to Dec. 2006
Table 107 Turnover of Main Businesses and Main Business Profit of Guangzhou Pharmaceutical in Jan. to Dec. 2006
Table 108 Main Species and Sales of Manufacturing Businesses of Guangzhou Pharmaceutical in Jan. to Dec. 2005
Table 109 Main Accounting Data and Financial Indicators of Guangzhou Pharmaceutical in Jan to Mar, 2007
Table 110 Net Asset Earning of Guangzhou Pharmaceutical in Jan to Mar, 2007
Table 111 Extraordinary Gains and Losses Items of Guangzhou Pharmaceutical in Jan to Mar, 2007
Table 112 Profit of Guangzhou Pharmaceutical in Jan to Mar, 2007
Table 113 Estimation of the Sales Volume and Sales of Tea Beverages in 2007~2010