Analysis and Investment Consulting Report on China Color Cosmetics Industry, 2008-2010

　　Color cosmetics include daily make-up, party make-up, transparent make-up, smoky eye make-up and stage make-up, etc., and means the make-up for the face with the colored cosmetics such as foundation, powder, lipstick, eye shadow, rouge etc. Color cosmetics could change image, and make yourself more beautiful and attractive.
　　With the more and more fierce competition in skin care products market and gradual formation of color cosmetics consumption, the pattern that China cosmetics products market is guided by skin care products all the time is changing quietly. Domestic color cosmetics market now is growing at an annual rateof more than 50%. The cake is enlarging rapidly and although the competition between different color cosmetics brands in the current market is very fierce- Maybelline, Revlon, Oleva, ZA, Opera, Fila and domestic brands Carslan, Color Zone, Red Earth etc. compete desperately, the captivating fragrance attracts more and more coveting people to come one aftter another.
　　In recent years, domestic color cosmetics made big progresses, changed the impression with low quality and price step by step, and marched into high-end market. After domestic leading brand of color cosmetics Karslan’s successful entering into mass market with its sister brand Kafellon, the third brand Lenchom entered the high and mid grade consumption groups relying on the products structure “ color cosmetics + skin care”; on the basis of original consumption groups and product series, the two big brands Color Zone and Charminglady developed new China-made color cosmetics products with high-tech content such as 3D color surge eye shadow, blue polar light Xinmeng combination etc.; the brand Ptking belonging to Hangzhou Proya company not only established workshops by itself and produced independently, but also designed products close to market from the consumer need, and applied the promotion model of color cosmetics with easy operation and high efficiency in the terminal network; color cosmetics oriented in mass such as Shanghai Babyface, Guangzhou Mickey, EFU etc. entered the second and third grade market of urban franchised stores with the advantages of low price, high quality and terminal image counter.
　　Different from foreign cosmetics market, China cosmetics market is guided by skin care products. In foreign countries, color cosmetics market holds 30% of the whole cosmetics market, while in China, market shares which color cosmetics market occupies is less than 10%. The reason is that Chinese traditional aesthetic standard advocates natural and implicative beauty and stresses plain face toward the sky to a certain extent; on the other hand, in the more developed regions, the consumption of color cosmetics is higher, and the development level of color cosmetics market is closely related to economic development level.
　　In recent years, with the development of market-oriented economy and gradual internationlization of workplace culture, more and more Chinese women consider the light make-up as a basic etiquette and the their demands for color cosmetics grow continuously and rapidly. As a new force with fast development momentum in the cosmetics market, color cosmetics have quite big potential in market development.

Contents of Chinese vision>>

Chapter I Related overview of color cosmetics
　　1.1 Introduction of color cosmetics and its products
　　　　1.1.1 Concept and function of color cosmetics
　　　　1.1.2 Introduction of color cosmetics articles
　　1.2 Introduction of main color cosmetics products
　　　　1.2.1 Definition and composition of foundation
　　　　1.2.2 Concept and function of eye shadow
　　　　1.2.3 Concept and development history of mascara
　　　　1.2.4 Related overview of lip gloss
Chapter II Analysis of color cosmetics market development
　　2.1 Analysis of international color cosmetics market development
　　　　2.1.1 Review of world color cosmetics market development
　　　　2.1.2 New emerging market of international color cosmetics performing better
　　　　2.1.3 Development status of world color cosmetics products segmentations
　　2.2 Survey of China color cosmetics market
　　　　2.2.1 Analysis of China color cosmetics market development
　　　　2.2.2 China color cosmetics market driving into fast lane
　　　　2.2.3 Pattern of China color cosmetics market
　　　　2.2.4 Characteristics of China color cosmetics market development 2007
　　2.3 Development status of color cosmetics market segmentations
　　　　2.3.1 Cheek color cosmetics
　　　　2.3.2 Lip color cosmetics
　　　　2.3.3 Eyes color cosmetics
　　　　2.3.4 Nail decoration articles
　　2.4 Analysis of color cosmetics consumption market
　　　　2.4.1 Main consumer groups of color cosmetics
　　　　2.4.2 Ways for consumers to buy color cosmetics
　　　　2.4.3 Factors affecting consumers buying color cosmetics products
　　　　2.4.4 Important characteristics of China color cosmetics consumption market
　　2.5 Marketing analysis of color cosmetics market
　　　　2.5.1 Marketing cases of key color cosmetics brands
　　　　2.5.2 Points for attention in sales promotion activities of color cosmetics
　　　　2.5.3 Problems and strategies of color cosmetics industry marketing
　　2.6 Problems existing in China-made color cosmetics and development countermeasures
　　　　2.6.1 Problems in China-made color cosmetics development
　　　　2.6.2 Dilemma of domestic color cosmetics brands development
　　　　2.6.3 Breakthrough strategies of China-made color cosmetics market
　　　　2.6.4 Development strategies of China color cosmetics enterprises
Chapter III Development survey of key color cosmetics enterprises and their brands
　　3.1 L'Oreal
　　　　3.1.1 Company introduction
　　　　3.1.2 Operating status analysis of L’Oreal Jan.-Dec. 2007
　　　　3.1.3 Maybelline fostering China consumption market actively
　　3.2 Procter & Gamble (P&G)
　　　　3.2.1 Company introduction
　　　　3.2.2 Operating status analysis of P&G Jun. 2006-Jun. 2007
　　　　3.2.3 P&G adjusting product structure and focusing on the layout of color cosmetics market
　　3.3 Sephora
　　　　3.3.1 Company introduction
　　　　3.3.2 Sephora speeding up opening stores in China
　　　　3.3.3 Innovative operation model of Sephora cosmetics chain stores
　　3.4 Estee Lauder
　　　　3.4.1 Company introduction
　　　　3.4.2 Operating status analysis of Estee Lauder July, 2006-June, 2007
　　　　3.4.3 Estee Lauder speeding up the pace of color cosmetics market expansion
　　3.5 Shiseido
　　　　3.5.1 Company introduction
　　　　3.5.2 Operating status analysis of Shiseido April, 2007-March, 2008
　　　　3.5.3 Shiseido launching low-end color cosmetics brand in Japan
　　3.6 Avon
　　　　3.6.1 Company introduction
　　　　3.6.2 Operating status analysis of Avon Jan.-Dec. 2007
　　　　3.6.3 Sales channels analysis of Avon cosmetics
　　3.7 Other color cosmetics brands
　　　　3.7.1 Shu Uemura
　　　　3.7.2 Etude
　　　　3.7.3 Angel Color
　　　　3.7.4 Color Zone
Chapter IV Market competition and prospect analysis of color cosmetics
　　4.1 Analysis of color cosmetics market competition
　　　　4.1.1 Transnational color cosmetics brands compete fiercely in China market
　　　　4.1.2 Fierce competition between foreign capital and local brands in color cosmetics market
　　　　4.1.3 Competition strategies of color cosmetics market
　　4.2 Prospect of color cosmetics market and development trend
　　　　4.2.1 Potential of China color cosmetics market is great
　　　　4.2.2 Overall development trend of color cosmetics market
　　　　4.2.3 Raw materials of color cosmetics developing toward safe, natural and nutrient

Chart China color cosmetics market sales
Chart L’Oreal income statement Jan.-Dec. 2007
Chart L’Oreal revenue statement of cosmetics department by product category Jan.-Dec. 2007 (million euros, %)
Chart L’Oreal operating profit distribution statement by business department Jan.-Dec. 2007
Chart L’Oreal operating profit distribution statement by region Jan.-Dec. 2007
Chart L’Oreal earnings per share statement Jan.-Dec. 2007
Chart P&G income statement fiscal 2007
Chart P&G key businesses indexes analysis fiscal 2007
Chart P&G balance sheet fiscal 2007
Chart P & G main businesses and proportions fiscal 2007
Chart P & G operating status of different businesses fiscal 2007
Chart Estee Lauder income statement fiscal 2007 (July, 1st, 2006- June, 30th, 2007)
Chart Estee Lauder operating revenue growth statement fiscal 2003-fiscal 2007
Chart Estee Lauder balance sheet fiscal 2007
Chart Estee Lauder operating revenue statement by sales region and product category fiscal 2007
Chart Estee Lauder operating profit statement by sales region and product category fiscal 2007
Chart Shiseido main operating indexes fiscal 2008 ( Mar. 31st, 2007- Mar. 31st, 2008)
Chart Shiseido operating revenue statement fiscal 2004-fiscal 2008
Chart Shiseido operating profit and operating profit margin statement fiscal 2004-fiscal 2008
Chart Shiseido net profit statement fiscal 2004-fiscal 2008
Chart Shiseido operating statement of main departments fiscal 2004-fiscal 2008
Chart Shiseido operating revenue distribution statement by sales region fiscal 2008
Chart Avon income statement Jan.-Dec. 2007
Chart Avon balance sheet Jan.-Dec. 2007
Chart Avon operating revenue statement by region Jan.-Dec. 2007
Chart Avon operating revenue statement by product category Jan.-Dec. 2007
Chart Limited amount of toxic substances in cosmetics